INSIGHT FOCUS
Insight Focus is an innovative market research consulting firm dedicated to an ever-growing variety of practice areas in the Greater China market. We are a collective of experts specializing in consumer studies, ethnography, idea co-creation, and digital research. Whether you need insights on strategic decisions, brand innovation, or customer behavior and loyalty - we are focused on providing the market insights you need to unveil all the possibilities ahead.
MARKET
Understand the environment surrounding your new ventures. We believe market feasibility, competitor tracking and comprehensive market studies are all essential components to this process.
BRAND
Connect your brand vision to the hearts and minds of your consumers. Insight Focus provides a multifaceted approach to your brand development, from brand concept co-creation to brand health tracking and everything in between.
LOYALTY
Providing positive experiences for your consumers makes good companies great. We’re here to provide an open channel for customer feedback and to measure the loyalty your company receives.
CONSUMER
Understand your consumers' preferences as they evolve and how your product interacts with them. Identify potential consumer segments as avenues for new business by fulfilling their unmet needs. Cohort analysis and consumer portrait help you stay ahead, not just up to date.
CHANNEL
Where do consumers buy your products? Don’t guess. We can provide reports on your products’ exact journey, from distributors, to wholesalers and retailers. Optimize all levels of your distribution channels.
OUR CLIENT
OUR CLIENT
WHAT THEY SAY
Insight Focus is reliable and trustworthy and provided us with recommendations and suggestions I was highly satisfied with, as they added value to the business. The team is composed of market research experts whose advice can be beneficial to various industries.Quality & Customer Experience Director at Citibank China
We were very happy with Insight Focus’ work as it provided us with highly-professional qualitative research and was extremely flexible in accepting last-minute changes and accommodating all our requests.Brand Director at P&G
Our last Steering Committee was incredibly productive thanks to the excellent analysis Insight Focus provided us with. That was really appreciated, thank you very much!Strategy Consultant at Edenred
Insight Focus’ team is extremely knowledgeable about the Chinese market and showed a deep understanding of the industry. Team members are passionate and dedicated experts who were able to translate business data in meaningful marketing insights.Head of Consumer Insights at LANCÔME
OPERATIONS
More Than
0
YEARS
of experience in
Qualitative & Quantitative Research
Qualitative & Quantitative Research
Working closely with
the key stakeholders of
the key stakeholders of
FORTUNE
0
companies
SIX
offices conducting research studies covering more than
0
cities in China
ONLINE
panel actively engageswith over
0
panelists
Join Us
The Insight Focus team is constantly growing. We offer superb opportunities for bright, enthusiastic and creative talents. Whether you’re an experienced pro, a fresh graduate or a student looking for a rewarding internship, we’d like to hear from you.
Do send us your CV with a cover letter explaining why you wish to pursue a career in research with Insight Focus to info@insight-focus.com. We’d like to know more about you, including:
- Why you feel you would be a successful market research specialist?
- Why you would like to pursue a research career with Insight Focus?
- Which one brand inspires you most and why?
Shanghai Office
12/F, YMJH Mansion, 1018 Xi Kang Road, Jingan District, Shanghai
Beijing Office
Room 1503, Building 3, Kuntai International Mansion, B12 Chaowai Street, Chaoyang District, Beijing
Hong Kong Office
12/F, San Toi Building, 137-139 Connaught Road, Central, Hong Kong
Guangzhou Office
25/F, Chengjian Plaza, 189 Tiyu West Road, Tianhe District, Guangzhou
info@insight-focus.com
+86 (21) 6233 9876
+852 3742 8760