VR and Marketing
Consumers are increasingly seeking tailored experiences, therefore marketers need to find exciting new ways to stimulate consumers and through collecting and analysing detailed data in order to suit target audiences needs and wants.
Insight Focus online omnibus survey Q3 2017 conducted in Hong Kong, interviewing over 1000 consumers through online research.
The rising popularity of mobile payments and QR codes in China has changed the way Chinese people purchase products and services. Chinese consumers prefer using mobile payments because it’s convenient and efficient. Giant retailers like Louis Vuitton and Zara to small family-owned stores and restaurants are all adapting to this new payment method. It is even possible to go to a small fruit stand on the street, and they will accept cash and mobile payment.
IF学院由专业市场研究公司Insight Focus创立，旨在传达专业市场研究知识，分享行业成功案例。
在市场研究中，总有难以解释的消费者观点和需求，这可难坏了品牌策划和设计团队们。不要怕，Insight Focus有妙招。
Whenever you go to the store to buy something, you might hear the shopper in front of you ask the cashier, “Can I use WeChat Pay or Alipay?” WeChat Pay and Alipay are the two main competitors in the mobile payment market. It is common in China to use your mobile phone to make purchases. Stores everywhere allow you to use either WeChat Pay or Alipay when purchasing items. After all, taking out your phone and scanning a QR code is easier than looking through your wallet for cash and then waiting for the cashier to give you your change.