网红经济的总规模将超过3000亿元，但投资在网红营销对您的品牌能带来实际好处吗？

为何网红营销比传统名人更值得投资？

网红电商购物对消费者又有哪些好处？

记得追踪我们的发布，也欢迎联络Insight Focus的研究团队。

Despite the fact that KOL economy is going to exceed RMB300 billion, will investment in online KOL marketing be beneficial to your brand?

Is KOL marketing more beneficial than traditional celebrities?

What are the top 3 advantages of KOL e-Commerce?

Stay tuned for our next update and feel free to contact any of our research consultants.

#网红营销 #网红市场报告 #OnlineKOL #KOLMarketing #ecommerce #InsightFocus

在新冠肺炎席卷全球的当下，Insight Focus与LinkedIn携手合作为保柏环球进行新冠肺炎对人们的生活和工作影响的市场研究，了解新冠疫情冲击后世界的新常态。此研究报告发布后得到了国内、国外无数的知名媒体的广泛报导。

While the pandemic is still affecting peoples’ life in most parts of the world, Insight Focus worked together with Linkedln to help our client Bupa Global conduct the latest research survey to study the impact of COVID-19 outbreak on our health and lifestyles. More than 1000 Mainland China and 500 Hong Kong senior executives across a wide range of industries were interviewed from May to July 2020.

The report highlights that over 95% of senior executives in Hong Kong and Mainland China have significant changes in attitudes towards their life and work habits since the pandemic began. While the situation remains volatile, mental wellbeing and health protection becomes a growing top-of-mind priority among the executives.

During the previous two weeks, online media briefing sessions were organized in Mainland China and Hong Kong with 28 media, and close to 200 audiences participated and over 86 media coverage within the first day of publication.

Source: Bupa’s Linkedln page

Global key media coverage:

中国经济网：保柏环球报告－私人医保购买呈增加趋势看好中国高端医疗市场

http://www.ce.cn/cysc/yy/hydt/202007/23/t20200723_35383259.shtml

腾讯新闻：疫情期间七成中国企业高管经历过生理或精神健康问题

https://wxn.qq.com/cmsid/20200716A0K1WD00

中国新闻网：逾七成中国企业高管疫情后对中国医疗系统评价更正面

http://www.chinanews.com/jk/2020/07-15/9239151.shtml

信報財經新聞：保柏－港近九成高管於疫情有健康壓力

https://www2.hkej.com/instantnews/hongkong/article/2528642/%E4%BF%9D%E6%9F%8F%3A%E6%B8%AF%E8%BF%91%E4%B9%9D%E6%88%90%E9%AB%98%E7%AE%A1%E6%96%BC%E7%96%AB%E6%83%85%E6%9C%89%E5%81%A5%E5%BA%B7%E5%A3%93%E5%8A%9B

Yahoo Finance: Bupa Global Research finds a majority of Hong Kong senior executives have experienced physical and mental health pressure amid COVID-19, less than 9% seeking professional support

https://finance.yahoo.com/news/bupa-global-research-finds-majority-093800524.html

The Standard: Tough at the top too

https://www.thestandard.com.hk/section-news/section/21/221160/Tough-at-the-top-too

Now財經：保柏－港近九成高管於疫情有健康壓力

https://finance.now.com/news/post.php?id=598239

中金网：私人医保购买呈增加趋势看好中国高端医疗市场

http://www.cngold.com.cn/20200723d1703n346132247.html

中国银行保险报网：调查显示78％企业高管有意增购商业医疗险

http://xw.sinoins.com/2020-07/17/content_353914.htm

中国金融新闻网：保柏环球发布企业高管调查报告建议险企加强公立医院特需门诊保障

https://www.financialnews.com.cn/bx/bxsd/202007/t20200715_195723.html

YiMagazine：疫情期间七成高管经历过生理或精神健康问题

https://www.cbnweek.com/articles/normal/24950

香港經濟日報：【精神壓力】新冠肺炎疫情嚴峻影響情緒　調查指9成高級行政人員有精神壓力

https://wealth.hket.com/article/2703143/%E3%80%90%E7%B2%BE%E7%A5%9E%E5%A3%93%E5%8A%9B%E3%80%91%E6%96%B0%E5%86%A0%E8%82%BA%E7%82%8E%E7%96%AB%E6%83%85%E5%9A%B4%E5%B3%BB%E5%BD%B1%E9%9F%BF%E6%83%85%E7%B7%92%E3%80%80%E8%AA%BF%E6%9F%A5%E6%8C%879%E6%88%90%E9%AB%98%E7%B4%9A%E8%A1%8C%E6%94%BF%E4%BA%BA%E5%93%A1%E6%9C%89%E7%B2%BE%E7%A5%9E%E5%A3%93%E5%8A%9B

香港經濟日報：【新冠肺炎】調查：九成高級行政人員疫情下有精神壓力

https://inews.hket.com/article/2702823/%E3%80%90%E6%96%B0%E5%86%A0%E8%82%BA%E7%82%8E%E3%80%91%E8%AA%BF%E6%9F%A5%EF%BC%9A%E4%B9%9D%E6%88%90%E9%AB%98%E7%B4%9A%E8%A1%8C%E6%94%BF%E4%BA%BA%E5%93%A1%E7%96%AB%E6%83%85%E4%B8%8B%E6%9C%89%E7%B2%BE%E7%A5%9E%E5%A3%93%E5%8A%9B

经济观察报：保柏环球研究报告－疫情给中国企业高管带来五大改变

https://www.sohu.com/a/407825259_118622

晴報：【新冠肺炎】9成高層人員疫下身心受壓 每100人有1個曾現幻覺

https://skypost.ulifestyle.com.hk/article/2703105/%E3%80%90%E6%96%B0%E5%86%A0%E8%82%BA%E7%82%8E%E3%80%919%E6%88%90%E9%AB%98%E5%B1%A4%E4%BA%BA%E5%93%A1%E7%96%AB%E4%B8%8B%E8%BA%AB%E5%BF%83%E5%8F%97%E5%A3%93%20%E6%AF%8F100%E4%BA%BA%E6%9C%891%E5%80%8B%E6%9B%BE%E7%8F%BE%E5%B9%BB%E8%A6%BA

Insight Focus team has completed our first round of face-to-face focus groups in different Chinese cities after COVID-19 hit the country. Stringent precautionary measures were taken including body temperature check, hand disinfection and health declaration before entering the focus group facilities. Despite the fact that everyone was wearing a face mask during the FGD sessions, we had many rounds of fruitful discussion and gained interesting insights about the children’s health supplements market.

We are very pleased that our work and lives are returning to normalcy gradually.

Wish the world stay strong and stay healthy. Together, we will get through it and become stronger.

#1stFocusGroupsAfterCOVID19

#OnTracktoNormalcy

#PositiveThinking

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