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Christmas gifts in 2023 in China? 🎁🇨🇳✨ While the economy is still slow this time around, many GenZs are nevertheless are celebrating year end. 👇 So, let’s unwrap what the hottest gifts are this year.

🎁 40% of Chinese women aged 18-59 from 10 key Chinese cities including Beijing and Shanghai intend to buy Christmas gifts for their love ones this year. They, meanwhile, prefer to receive jewellery, makeup, skincare, and fashion items, such as earrings and handbags, as reported by Insight Focus.


🎁 53% of surveyed men from the same demographic also plan to purchase gifts. As gifts for themselves, they favour digital gadgets, stylish accessories such as watches, and entertainment items like games and collector toys.

What are some other gift-giving trends?

✅ Personalised and custom gifts are on the rise in China, of course, with over 70% of Chinese consumers preferring them for a special touch, according to the Huajing Industrial Research Institute.

✅ Eco-friendliness is trending, too, with 80% of shoppers surveyed are choosing green(er) gifts that align with their values of sustainability, as per Huajing Industrial Research Institute data.

(Source: https://www.linkedin.com/feed/update/urn:li:activity:7145036337191038976/)

 

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The first quarter of 2023 is coming to end soon, we are so happy to have been running numerous face-to-face focus groups and co-creation workshops in Shanghai/Hong Kong, at the same time, discussing with the consumers from around Asia over Zoom. The new hybrid way of communication not only brings back to us the tangible and highly interactive discussion that we used to have before, but also a more efficient way of idea generation without location restriction. Change is never an end in itself, let's be bold and embrace a "change mindset" in the new normal, to drive the change that we wanna see.

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The last two focus groups of the Year of the Tiger were well completed today in Shanghai, Guangzhou and Chengdu. We will continue the discussions with the consumers in Singapore, Malaysia and Taiwan after the Chinese New Year. 
According to Oxford Economics, the Year of Rabbit will be a truly thriving year, especially for the APAC region. We are very much looking forward to it! Wish you all a prosperous Year of the Rabbit!!

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新一波疫情的影響底下，我們更改了研究方法，過去一個月在北京和廣州進行了多場混合線上和線下方式的座談會，期待在六月初在台北和上海舉行新一輪的項目。

To cope with the new situation of the pandemic, we’ve immediately changed our research methodology, and conducted a number of hybrid online and in-person focus groups in Beijing and Guangzhou over the past one month, and will have the next rounds in Taipei and Shanghai in early June. #newwayofworking #embracechanges

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