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Insight Focus team has completed our first round of face-to-face focus groups in different Chinese cities after COVID-19 hit the country. Stringent precautionary measures were taken including body temperature check, hand disinfection and health declaration before entering the focus group facilities. Despite the fact that everyone was wearing a face mask during the FGD sessions, we had many rounds of fruitful discussion and gained interesting insights about the children’s health supplements market.

We are very pleased that our work and lives are returning to normalcy gradually.

Wish the world stay strong and stay healthy. Together, we will get through it and become stronger.

#1stFocusGroupsAfterCOVID19

#OnTracktoNormalcy

#PositiveThinking

One of our key missions is to create an open and happy environment for all our team members to grow, and be proud of what we contribute to society through our work. We believe that our work is challenging and not easy but always fun and rewarding.

A wonderful moment to see our very own Managing Director Alvin Huen speak about career development to a dynamic group of students from top rated universities across Europe and North America. Alvin shared his experiences in Hong Kong, Boston and Shanghai as well as the work Insight Focus does. It is important to inspire future generations into action.. #DontDreamItDoIt

#marketresearch #consulting #careerplanning

Selected photos to mark the successful completion of a large scale Online Shopping Behaviour Study covering more than 20 Tier 1 to 2 cities in China.

在过去一年中,Insight Focus的大中华团队为众多著名品牌承办了形式多样的创作讨论会和座谈会,探索挖掘最新的消费者需求,从而成功帮助客户全面、深入地洞察当下的市场趋势与新契机。
For the past one year, Insight Focus team have been managing various forms of co-creation workshops and focus groups, discovering the consumer needs by digging into every happening going on around them, to help our clients thoroughly understand the latest marketing insights and grasp the new business opportunity.