Insight Focus

INSIGHT FOCUS is a leading market research consulting company dedicated to the Greater China market. We are a team of seasoned experts specializing in consumer study, ethnography, idea co-creation, and digital research. Whether you need insights for strategic decisions, brand innovation, consumer behavior, customer loyalty, and more, we are focused to help you unveil your business opportunities.


Latest News


How China’s Market Trends Contribute to Boosts in Consumption?

In the past decade, China has emerged as a leader in consuming goods, with consumption increasing by about 10% annually and projected consumer economy reaching 6.1 trillion in 2021...



The Adoption of Virtual Reality

Consumers are increasingly seeking tailored experiences, therefore marketers need to find exciting new ways to stimulate consumers and through collecting and analysing detailed data in order to suit target audiences needs and wants....



Which mooncakes brand is your favourite?

Mid-autumn festival is drawing near, it’s that time again for family gatherings and mooncake eating. Hong Kong style mooncakes are becoming more and more popular among mainland China consumers. Hong Kong mooncakes have a wafer thin textured, puff pastry crisp, deliciously aromatic and abundantly filling, these are their unique attributes which are appealing to consumers taste.


Join Us

The Insight Focus team is constantly growing. We offer superb opportunities for bright, enthusiastic and creative talents. Whether you’re an experienced pro, a fresh graduate or a student looking for a rewarding internship, we’d like to hear from you.
Do send us your CV with a cover letter explaining why you wish to pursue a career in research with Insight Focus to We’d like to know more about you, including:

  • Why you feel you would be a successful market research specialist?
  • Why you would like to pursue a research career with Insight Focus?
  • Which one brand inspires you most and why?